IG SEGUROS

Sinaloa, Mexico

Brand identity for a small insurance company with big goals.

The owner Rosa M. Ibarra Guerrero asked to have a unisex color palette and a professional look that would endure across the years. We suggested to shorten the name and present a hummingbird icon that will help the brand to be easily remembered. We found out that this bird is known by some as "the protector of the warriors" which is perfect because the owner’s last name means literally that Guerrero= Warrior, and the companies' purpose is to offer protection. 

SERVICES

Branding