BSE: BARIATRIC SURGERY EXPERTS
Monterrey N.L. México
“We help you loose that extra”
Identity design for a medical center specialized in obesity treatments. We decided to go for a clean look with an abstract logo instead of choosing a cliché of a thin body or a metric tape. The typography goes from bold to thin, representing the process of the patient in a very subtle and elegant way. The creative business cards literally loose weight when removing the extra paper to be able to fit it in a regular wallet.
We where also asked to work on the design and developing of their website www.bse.mx
