ATLAS UNBOUND
Mexico
Brand identity and website design for a company that creates unique and mysterious traveling experiences.
Atlas Unbound's journeys are all about surprise and wonder. They intend to help people connect with themselves and with each other while embracing the thrill of the unknown inside the raw beauty of nature.
The brand experience of course had to be aligned to such exciting concept. We proposed an elegant but fresh color palette based on the stunning photographic work they do and their sustainable approach. A minimal geometrical logo and icons that bring the youthful modern touch to the overall look and feel and our favorite part, the letterhead design containing a hidden password that can only be revealed with the light of a candle.
